Barbara Bellman is an entrepreneur, businesswoman, author, playwright, lecturer, copywriter, consultant and marketing coach. With more than 30 years in strategic marketing, her skills in brand management have helped clients be more competitive in their respective categories.
A frequent lecturer and keynote speaker, she is the author of two leading reference books on gender-specific marketing: Reaching Women: The Way to Go in Marketing Healthcare Services (1987) and Hitting the Right Nerve (2002). She is also the author of Flirting After Fifty: Lessons for Grown up Women on How to Find Love Again (2008).
Ms. Bellman holds a Bachelor of Science in Business Administration from Arizona State University with an emphasis in Marketing and Advertising, and a Masters of Fine Arts in Creative Writing from Stonybrook Southampton University.
Aside from her playwriting activities, she has owned three successful advertising and PR agencies, and is the founder of a unique workshop consultancy: 3 Legged Stool – a strategic thinking company, that facilitates workshops to help companies discover – or rediscover – those brand qualities that differentiate them from competitors.
Ms. Bellman is currently Director of Health Marketing Services for Pace Advertising, New York City. Additionally, she holds patents on a web-enabled behavioral assessment technology. She resides in Philadelphia, PA with her husband, Seth A. Koch, VMD.